FIFI : Design Research | Strategic Design

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A human-centred design practitioner and advocate, I am passionate about design research and work at the intersections of experience and service design.

on being a DESIGN THINKING PRACTITIONER

Graduated with a Bachelor of Communication Design (Hons) and being in the design industry for more than a decade, I enjoy working with other talents, problem-solving and facilitating for workshops. Having worked in different industries, I am more than comfortable working independently, making research and design decision and enjoying collaboration, on-site and remotely

With combined knowledge in user research, strategy and design, I seek opportunities where I can focus to contribute to User Research and Design projects with multiple touchpoints beyond digital.

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We can’t solve problems by using the same kind of thinking we used when we created them.

- Albert Einstein

on PROBLEM SOLVING

Creatively strategic with my process, I design experiences using the Human-Centred Design method. Focusing on the research process, in-depth mapping combined with ideation are just a few of the tools that help me designing and finding insights. As an all-rounder, I am confident in providing research and design direction and have extensive experience working with a cross-functional team.

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RESEARCH

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WORKSHOP

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MAPPING

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IDEATION

IDEATION

STRATEGY

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PROTOTYPE

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A little bit MORE about mE

Hello!

A coffee addict since the age of 10, a recreational snow bunny and an occasional yogi, I like exploring new things in life including being a once in a blue moon photographer and shooting with a film camera. To relax I prefer to be outdoor, finding inspirations and daydream about experiences.

 

When not working, I am developing a passion product of mine - hand poured and natural lip balm - locally made in small batches production and environmentally friendly. My goal is to create an honest, simple but full of goodness products.

 

I would like to connect with
like-minded people and work on impactful projects. 

To NAME A VIEW - PROBLEM SOLVERS, researchers, Strategists, INNOVATORS, entrepreneurS, visionaries, DESIGN THINKING enthusiastS, makers of stuff, designers, artists, yoga goers, snow BUNNIES, and ANOTHER COFFEE ADDICT!

THIS way to see my PAST portfolios